Café-Restaurant Terroir wanted to pay homage to the pig and thus conceived the concept "Night of the Pig." It will be a night filled with pork snacks, hearty main courses, and surprising pork-infused desserts. Paired with fine wines, it promises to be the most exquisite tribute to the pig.

To ensure the pig took center stage in this visual project, we opted for a boar over a pig for added prominence and it still maintains within the pig family.

The design had to be simple yet aligned with the concept, and a boar head, being more expressive, would be perfect. Café-Restaurant Terroir has a clean and elegant aesthetic, with a cozy ambiance once you step inside. However, the homage demanded a different tone — a touch more rugged, a bit more masculine. This translated into a more robust expression in the visuals. Despite this, we aimed to keep the illustration clean and simple, maintaining a nod to the sophistication of Terroir during the day.

Concept development from start to finish.

Illustrating artwork using ProCreate and Adobe Illustrator.